Key Responsibilities:
- Define the company message house and Chinese narrative to promote the brand image in the market.
- Analyzing data and trend of auto market and working on regular basis report
- Supervising competitor information and working on competitor analysis
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Maintain public relationship with media outlet. Regularly do the media engagements for the strategic update, product and technology talking points.- Strategize and execute the social media strategy and content plan in China
- Optimize digital and social media channels to leverage content marketing and communication to support branding.
- Media monitoring and crisis public relations communication plan
- Plan and organize market activities, such as trade fair, tech show, technology forums and seminar.
- Manage agency performance to ensure project result.
- Manage digital & PR & activity budget planning, tracking, and monitoring.
- Customer communication for product promotion and market activities.
- Market development for motorcycle, generic motor business.
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